- Collaboration between Leo Burnett Limited and FinS – Fruits in Suits, HK
- Leo Burnett approached FinS and asked if we would like to collaborate on The P!NK Dollar Survey. This study provides indebt research on branding in the GAY MARKET in Hong Kong. It has had an influence on brands and how they approach and market to the LGBT / Gay HK community. This received wide press. MR.GAYHK had a representative present at the press conference to field questions and represent Gay HK.
- The study was done on line, with Leo Burnett and FinS reaching out to the Gay male community to fill out an extensive questionere. Our target was to achieve 250, but over 500 online surveys were completed in the end. A Success!
- This campaign was rolled out by Leo Burnett at the Press Conference and in addition they made several appearances at the monthly FinS event to speak to and explain the survey to the FinS members.
